Ultra-fast fashion brand Littlebox, spotlighted on Shark Tank India, secures Rs 17.5 crore in funding.
Littlebox, a Gen Z-focused ultra-fast fashion brand, has announced that it has raised Rs 17.5 crore (approximately $2.1 million) in a seed funding round. The funding round was co-led by Huddle Ventures and Prath Ventures, with a slate of angel investors also participating.
Founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox operates on a real-time retail model. Unlike traditional seasonal fashion cycles, Littlebox cycles inventory every 15 to 25 days. The brand introduces new fashion SKUs every week and relies on a proprietary demand forecasting algorithm to minimise dead stock and optimise margins.
The funding will be used for category expansion, UI/UX improvement, packaging, logistics, and marketing efforts. Ishaan Khosla, Partner at Huddle Ventures, stated that Littlebox is an agile, tech-first player reshaping fast fashion for Indian consumers. Piyush Goenka, Managing Partner at Prath Ventures, praised Littlebox for blending Gen Z insight with data-driven execution and staying lean while remaining profitable.
Littlebox gained exposure on Shark Tank India Season 3 and secured backing from all five "Sharks." The brand's success is evident in its financials. Littlebox claims to have been profitable since inception, and the net profit for the fiscal year surged more than fourfold to Rs 2.3 crore, compared to Rs 55 lakh the previous year. The startup reported Rs 55 crore in revenue for FY25, up 104% from Rs 27 crore in FY24.
The startup operates its own warehousing network and manufactures in a 40,000-square-foot facility in Noida. Littlebox aims to reach Rs 100 crore in revenue by FY26. The angel investors who participated in the seed funding round have not been publicly disclosed.
In conclusion, Littlebox is a fast-growing startup that is revolutionising fast fashion for Indian consumers. With its agile approach, data-driven execution, and focus on minimising dead stock and optimising margins, Littlebox is well-positioned to continue its growth trajectory. The funding will enable the brand to expand its category offerings, improve its UI/UX, and strengthen its marketing efforts, further solidifying its position in the Indian fast fashion market.
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