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Villeroy & Boch experiences improved position following acquisition

Villeroy & Boch perceives enhanced standing following purchase

Villeroy & Boch persists on a growth trend (Past Photograph)
Villeroy & Boch persists on a growth trend (Past Photograph)

Villeroy & Boch Boasts Stronger Global Presence After Ideal Standard Buyout

Villeroy & Boch gains improved standing following acquisition. - Villeroy & Boch experiences improved position following acquisition

Let's dive into what happened a year after Villeroy & Boch grabbed the Belgian bathroom products manufacturer Ideal Standard in a restructuring move. Gabi Schupp, CEO of Villeroy & Boch, enthusiastically shared that the acquisition has made the company more internationally diversified, thus less reliant on market fluctuations in individual regions.

The acquisition shored up Villeroy & Boch's clout in strategic regions like the Middle East and core Europe. Based in the picturesque town of Mettlach in the heart of Saarland, the company sealed the Ideal Standard deal in March 2024.

Post-acquisition, Villeroy & Boch showcased a promising financial performance. The company flaunted a 33.2% surge in first-quarter revenue to a whopping €369.1 million, as reported in their Q1 2025 financial statement. Moreover, the operating result before interest and taxes (EBIT) inched up 4.3% to €24.1 million. However, the group's net income took a minor dip by 8.3% to €6.6 million.

The team at Villeroy & Boch remains optimistic, projecting a revenue increase in the high single-digit range and a reasonable enhancement in operating EBIT for the full year 2025. This rosy outlook stems from the company's record-breaking sales of around €1.42 billion in 2024, a 57.6% leap compared to the previous year, primarily attributed to the Ideal Standard acquisition.

In the Middle East, Villeroy & Boch witnessed a considerable expansion of its market share due to the acquisition, nurturing a more stable global footing.

Key executives have joined the Villeroy & Boch team, bringing their extensive experience from Ideal Standard. The integration of Ideal Standard's business has been seamless, with the rebranding and joint presentation of Villeroy & Boch and Ideal Standard ranges in markets such as the UK. This synergy has bolstered the group's appeal to a wider clientele across multiple international markets by bridging Ideal Standard's well-established product portfolio and Villeroy & Boch's existing offerings.

All in all, Villeroy & Boch has grown stronger after the Ideal Standard acquisition, emerging as one of Europe's top bathroom products manufacturers. The company remains optimistic about steady growth and increased earnings as the consolidation matures, ready to capitalize on its enhanced international presence.

  • Ceramic
  • Villeroy & Boch
  • Acquisition
  • Mettlach
  • Saarland
  • Middle East
  1. The acquisition of Ideal Standard by Villeroy & Boch has significantly strengthened their employment policies, as key executives from Ideal Standard have joined the company, bringing their extensive industry experience.
  2. The strategic regions where Villeroy & Boch's clout has been shored up include the Middle East, which has experienced a notable increase in revenue due to the acquisition, and these financial gains are supported by effective and efficient employment and community policies.

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