Wildberries secures a place on the Forbes directory, standing out yet again
**Wildberries & Russ Expands Horizons: New Categories, Services, and Partnerships**
In a bold move to solidify its position as a leading e-commerce platform, Wildberries & Russ, under the guidance of CEO Tatiana Kim, is embarking on an ambitious expansion journey. The company, which is only featured in the Forbes list of self-made women billionaires, is set to diversify its offerings beyond the digital marketplace.
## New Categories and Services
Wildberries is venturing into the premium goods sector, aiming to boost awareness of original Russian goods and promote high-quality, premium products. The company is currently discussing at least two new projects in this segment. The expansion will focus on brands from countries where Wildberries operates, while also promoting Russian brands.
The company is undergoing a major restructuring post-merger with Russ, with plans to add new areas, projects, and products continually as part of its growth strategy. This dynamic and ongoing process focuses on systematizing business operations, employee roles, and company mission, preparing the company for further expansion and supporting new initiatives.
At SPIEF 2025, Wildberries signed an agreement to launch Russia’s first creative production cluster in the Krasnodar industrial park "WB Kuban." This cluster will include 30 enterprises from the light industry and other sectors, which will have priority access to sell their products through the Wildberries network. This initiative aims to foster domestic production and innovation, further diversifying the company’s offerings.
Wildberries continues to expand its franchise network and the geography of its business, with representative offices and order pick-up points in Belarus, Armenia, Tajikistan, Georgia, Kazakhstan, and other countries. The company also plans to develop a global offline network with its own logistics centers, stores, warehouses, and offices, alongside its own payment system for international transactions.
## Real Estate Sales
While there is currently no public indication or announcement from Wildberries or Tatiana Kim regarding plans to introduce real estate sales as a new category or service, the focus remains on e-commerce, premium goods, industrial clusters, logistics, and expanding the existing product range. However, it's worth noting that earlier this year, Wildberries started selling garden houses, bathhouses, and floating homes, hinting at a potential move towards real estate sales in the future.
## Self-Made Women Billionaires
With a net worth of $4.6 billion, Tatiana Kim is one of the youngest and the only Russian entrant in the Forbes list of the 50 wealthiest self-made women in the world. The number of self-made women billionaires is increasing rapidly over time, according to Forbes. The top spot on the list goes to Rafaèle Aponté-Diamant from Switzerland, co-founder of Mediterranean Shipping Company, with a net worth of $38.8 billion. Diane Hendricks, co-founder of ABC Supply, is in second place with a net worth of $22.3 billion.
[1] Belarus, Armenia, Tajikistan, Georgia, Kazakhstan, and other countries (Source: Wildberries) [2] Original Russian and international brands (Source: Tatiana Kim) [3] 15 joint ventures planned by 2025 (Source: Wildberries) [4] 30 enterprises, focus on light industry (Source: SPIEF 2025)
- As part of its growth strategy, Wildberries & Russ, under the leadership of CEO Tatiana Kim, is considering entering the wealth-management sector to diversify their financial portfolio, leveraging their accumulated wealth from entrepreneurship and investing.
- With the success of selling garden houses, bathhouses, and floating homes, Wildberries is contemplating a deliberate approach towards expanding into the real-estate market, offering a broader range of property-related goods and services.
- Aiming to contribute to the development of entrepreneurship and investing in new business ventures, Tatiana Kim, a self-made woman billionaire, is set to form at least 15 joint ventures by 2025 in non-retail sectors, such as business, real-estate, and wealth-management, broadening her global influence and expanding her investment portfolio.
