Youth in Krasnodar aim to preserve funds amounting to approximately 3 million units.
Fresh Take:
Krasnodar, June 27 - Yug Times. In the lead-up to Youth Day, analysts from Sberbank did a yearly examination of the values and spending behaviors of Russians under 35, as reported by the Southwestern Bank's press service.
Top 3 Dreams: Family, Love, Wealth
By 2025, starting a family and having kids was the top dream for young Russians, selected by 60% of respondents. Finding true love closely followed with 53%, and financial freedom to spend without restrictions ranked third at 52%.
Young women expressed a stronger longing for wealth (54% vs. 49% men), love (59% vs. 51%), and starting a family (66% vs. 57%). Among the cities striving for wealth, Astrakhan, Novokuznetsk, Orenburg, and Makhachkala lead, while Volgograd, Naberezhnye Chelny, and Ulyanovsk boast the most dreams of having a family.
Financial Practices: Youth Learning to Save
Half of young Russians are actively saving (52%), with 16% doing so consistently and 21% from time to time. On average, young people save 16% of their monthly income, an increase compared to last year (13% in 2024).
The typical Russian youth aspires to save 3.4 million rubles, 1.1 million more than last year. In Krasnodar, young people aim to save 3 million rubles, an increase of 300,000 compared to the previous year.
What Do Krasnodar Youth Save For?
41% aspire to own a home, 15% seek employment, 9% focus on health, 7% aim for education, 3% hope to launch a business.
Financial Tools and Preferences
For savings, Russian youth predominantly prefer bank deposits (82.5%). Savings insurance is utilized by 5.2%, investments in their own business by 8.6%, real estate by 5%, securities by 4.8%.
Rusan Westerowski, Senior Vice President and Head of the "Wealth Management" division at Sberbank:
Our study reveals that half of young Russians are proactively stashing cash – 21% do so regularly, and a further 31% save when possible. This marks a significant shift: young people aren't just setting ambitious targets but also prioritizing financial security. Over the past year, the desired capital target for Russian youth has swelled from 2.3 to 3.4 million rubles - the younger generation is looking ahead with optimism. In Krasnodar, this goal is even higher - 3 million rubles. This year, we're launching a crucial system - the family savings program. This could motivate Russians with benefits like tax breaks, employer participation, and tapping maternity capital. I am convinced that this tool will resonate greatly among the 18-35 demographic - those already constructing their financial futures.
Methodology Note
The study took place in June 2025 in 37 Russian cities with a population exceeding 500,000. Over 11,000 participants took part in the survey. The sample mirrors the socio-demographic makeup of the population in these cities, ensuring the results' accuracy and relevance.
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Young people in Krasnodar, aiming to save 3 million rubles, are actively participating in personal-finance practices, with half regularly saving (21%) and another 31% saving whenever they can. This signifies a significant shift towards financial security and saving, as highlighted by Rusan Westerowski, Senior Vice President and Head of the "Wealth Management" division at Sberbank.
The ambitious aspiration of the younger generation in Krasnodar, wanting to save 3 million rubles, is a testament to their focus on wealth accumulation and personal-finance management, setting financial targets that reflect their optimistic outlook.
