YouTube to Crack Down on Unauthorized Gambling Platforms in Upcoming Policy Modifications
YouTube tightens policies against unapproved gambling content
In a move similar to Twitch, YouTube has announced that it will no longer tolerate content promoting unlicensed gambling websites. The new policy, effective March 19, prohibits all forms of promotional marketing for such sites, whether it's through text, images, logos, or verbal mentions during a video.
The video-sharing platform explained that these changes are a necessary step in protecting its community, particularly younger viewers. Websites that do not comply with local laws and have not been approved by YouTube or its parent company, Google, will be considered unapproved.
The definition of an unapproved gambling site can be complex, given YouTube's global presence. While a website may be licensed in one jurisdiction, it does not automatically have the right to operate in another.
The new policy also includes age restrictions on betting content. Users under the age of 18 or not currently logged in to verify their age will be unable to access such videos. Furthermore, YouTube is also paying closer attention to how betting and gambling are being promoted.
Similar to the recent "risk-free" debate in the United States, YouTube is now taking a dim view of materials that promote gambling as a means to guarantee winnings. The platform aims to acknowledge the inherent chance element in gambling and the accidental nature of winnings.
YouTube and Twitch have faced criticism in Italy, where local regulators have demanded that the companies ensure they do not aid in the promotion of illegal gambling. The companies target Italian players without the appropriate licenses.
YouTube's updated policy aligns with its commitment to advertiser-friendly content and compliance with legal requirements. Content involving unapproved gambling websites typically violates advertiser guidelines, may be age-restricted or removed, and must comply with regional laws and YouTube's global Community Guidelines.
Creators promoting unapproved gambling sites risk strikes on their channels and exclusion from the YouTube Partner Program. Channels can be demonetized or terminated if they repeatedly violate these rules. YouTube emphasizes its commitment to safeguarding viewers and advertisers by enforcing these policies.
- YouTube's updated policy against unapproved gambling content extends to the prohibition of casino games promotions, as these sites often violate local laws and advertiser guidelines.
- In the realm of entertainment, technology advances have made it easier for creators to stream casino games and other unapproved gambling content, but YouTube's stricter policies ensure finance and legal obligations are met, protecting both its community and advertisers.
