ZEE Exec Shares Story-Led Approach to Digital Media
ZEE Entertainment Enterprises' executive vice president and business head shares insights on a consultative, story-led approach to digital media, published on October 3, 2025.
The author, an executive at ZEE Entertainment Enterprises, presents a unique perspective on the digital ecosystem. The approach is consultative, focusing on understanding and addressing clients' needs, rather than pushing quick transactions. It's story-led, prioritising engaging narratives over overwhelming data. This method ensures alignment with clients' goals, avoiding generic solutions.
The author's views are personal, reflecting their experiences and insights. The article, published on October 3, 2025, at 11:10 AM, explores the drivers of media in the digital age and the importance of personalisation.
The article by ZEE Entertainment Enterprises' executive vice president and business head offers a consultative, story-led approach to digital media. It highlights the importance of understanding clients' needs, aligning with their goals, and personalising experiences. The author's personal views provide valuable insights into the digital ecosystem and media drivers.
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